Entrepreneur, music lover, player of video games, and futurist.
Many major mistakes made by streamers exist, but today we are going to talk about to 10 of them in detail. There is a lot of stuff to consider when getting into streaming, and even when you have been doing it for a while. Many of the mistakes listed above are made by streamers who have decent audience sizes and tenor on the site. It’s never too late to recognize and remedy problems on your stream. In fact, its imperative that you always continue to recognize and remedy problems as a streamer, no matter how popular you may get. It’s a never ending battle, and the sooner you realize that, the sooner you will start fixing problems.
10. Tweeting/Discording every time they go live
The amount of exposure that can be gained from posting daily on twitter and in discord is very minimal. Every time you post on twitter try to make it engaging. Try to post a compelling question or discussion starter, then put “Live Now” in your twitter name. This will drive more engagement to your tweet and have a better conversion rate when it comes to getting a few extra viewers. However don’t count on this to become some massive form of promotion for yourself
@everyone in your discord server can be a very useful way to get the word out about something important. However if used too often, you will cause your discord members to server mute you, which means they will never get a notification about what’s important to you. Using this daily notifying people you are live is a sure way to get them to server mute.
Posting in other discord “#self-promotion” channels may bring a viewer or two, but how much time do you really want to spend on this? If you are doing something truly special and have an actual form of exposure, you will never find yourself posting in #self-promotion channels again.
9. Not creating compelling content for other platforms
There are many platforms that a streamer can benefit from including youtube, twitch, mixer, facebook, twitter, instagram and beyond. It can become overwhelming and streamers often take content that is made for one platform, and try to push it to all of them. This often does not work!
To make content for other platforms, it must be compelling for said platform. Taking content from twitch and putting on social media can often end up in failure as the content was not compelling for the platform it is being ported to. Often content needs some touch up or editing to make it more engaging and fit the format of where it’s being posted.
8. Not promoting important events/details
When people are watching you live that is your best opportunity to promote what is important to you. Perhaps you want more twitter followers, more people to watch your youtube videos, viewers to join a promotion, event. It’s important to be repetitive and remind your viewers of what you need them to know.
It can be a bit annoying for yourself, and some viewers who watch frequently, so make sure to practice a healthy balance of plugging the important stuff and keeping the flow of your show going. One way to sneak in a good plug is when there is a moment of silence. Dead air is not good, and if you don’t know what to say right at the moment, plug the important stuff!
7. Not maximizing daily followers
Every hour you are live is precious time that needs to be spent trying to grow your community and brand. Having a daily follower goal (does not need to be displayed or made public in any way) is a good way to try and maintain a good pace. If you had a daily of 10, 30, 50, onwards to 100+, and maintained that for weeks and months, you will really see that following begin to grow. It starts with what you can accomplish on a daily basis.
Followers can be lower on some days and higher on others. If there is a norm that is established, and then you begin to fall below that norm, you may have a problem on your hands that needs to be addressed.
6. Too much time streaming not enough time w/backend
This is a big one for me personally. Many streamers just throw on a game and hit the go live button, and expect that to take them to victory. It wont. This becomes especially dangerous when streamers put an overwhelimgin about of hours into being live. There are a lot of creative and compelling streamers that go live at the same time as you, and they have a plan. They have prepared themselves with promotion, arranged content, and have surrounded themselves with people who are willing to help them succeed.
Many streamers analyze what they think they are doing wrong and make changes. Some changes work, some changes don’t. But actively putting effort into refining your stream leads to better quality, more entertainment, and ultimately, more viewers. The moral of the story here is to have short and productive streams, and take that extra time to make the next ones even better. Back end work is important!
5. Accepting bad deals with companies/orgs
I see this one often. A lot of streamers accept deals with companies looking to promote stuff, deals that are bad. Many of these companies do not pay and expect essentially free work and promotion to be a “partner” or whatever they want to call it. Some want you to sell something and get a commission, while getting free adspace on your stream and without paying you for your time. Some want you to generate memberships for their site, and offer near nothing in return.
The problem is that most of these situations involve streamers who have under 100 viewers, which has an extremely low value. To feel validated many streamers accept these deals that net them virtually nothing in return, making them appear to be sponsored and partnered with “bigger companies”. I understand how people who are not experienced in this field can get swept up in these situations. But if you are under 100 viewers, unless you really have a good deal in front of you, you should not focus on making deals and instead focus on just making compelling content and growing your audience/brand. Learn to walk before you run essentially.
This can be frustrating and disheartening for many creators but its important to have a realistic grasp of what your own value and selling power is. If you are a smaller streamer, it wont be much and just clutters what it is you are trying to do. Communities generally don’t care about who or what you are “partnered” with. They are there for you and the content you create for them.
4. Not having their exposure problem solved
You can have great quality, great content, but none of that matters if you don’t give yourself exposure. Nobody knowing you exist = no viewers/followers. This can be one of the most difficult problems to solve as twitch is a massive competition for the live viewer. You have a lot of other streamers to compete with, and there are only so many viewers to go around.
Many streamers try to get most of their exposure through twitch itself, which quite frankly is not the way it is done anymore. Your exposure needs to come off platform. Either from other content / achievements of yours that are relevant, or through the game / even you are participating in, forums like reddit and facebook, or beyond. This is more difficult than ever and only the most clever streamers are getting the majority of exposure. There is no meta here, so you are left with brains and luck.
3. Focusing too much on the money
Trying to make money from streaming is not wrong. It’s ok to make money. However, pushing this too hard on your viewers is off putting and can seriously damage your brand, reputation, and your stream overall. Generally, if you make great content for an existing audience, good things will come from them. Many streamers make very good money with streaming without asking for anything. They have built an audience, and give that audience compelling content that makes them feel good. Sometimes not even feel good, but feel something.
Simply making good content is not enough to generate revenue, don’t get mistaken. You still must do what it takes to build a community and audience behind your stream. Once you have that, and it continues to grow, you will notice the money come on its own. Take all the energy spent on trying to get more donations, and apply that to making the viewers feel good.
Easily one of the most common and worst mistakes I see many streamers make is entitlement. Just because a streamer puts in the time does not mean they deserve more viewers/donations etc. Respect and audience is earned. Luck definitely plays some part in any streamer who becomes truly successful, however it’s not the reason why they are successful. If you are to build and maintain a large viewerbase, you must have a fundamental understanding of how livestreaming works, and have done something significant to achieve that.
A common misconception that I absolutely hate seeing spread around is that if you have big boobs you automatically win at streaming. Or because someone has big boobs, thats why they have so many viewers. What about the girls with big boobs that have no viewers? There are way more of them than the successful ones. Although have some big boobies, or looking good / attractive most definitely has its advantages, it’s not going to save anyone who sucks at streaming. If you suck at streaming, you suck. And if you want to get viewers, you gotta git gud.
Take another swing by one of those good looking streamers with all those viewers, and observe what it is they are doing to keep those viewers. Maybe those methods are not your cup of tea, or they are unavailable to you, but notice the hustle and respect the hustle. There are too many streamers and not enough viewers to go around, and only those who hustle those viewers are the ones who get them.
1. Not talking to chat
The number 1 mistake made by streamers is not engaging their chat. I think many people could have guessed this one. Not engaging your chat, or being slow to engage, is the best way to get people to leave. Especially if you are a smaller streamer trying to establish a solid base community. Now don’t get me wrong, many streamers run successful streams with minimal chat engagement, or even only engaging donations. It totally can be done with the write audience and content. However in most cases, new people are going to leave if they are not greeted or compelled to stay with some form of engagement.
Twitch is a very grounded and in many ways, united. The appeal of watching a normal person, at home gaming, living their lives just like anyone else is the soul of livestreaming. That connection you feel to the person you watch is unlike anything found on TV, movies, music, games, books and beyond. This is a person you can have a conversation with, even if its at a basic level, or you have to pay for it. The intimacy of having someone with 5 viewers, or 5,000 viewers speak to you is everything.
- Using copyrighted material in the background, preventing ability to monetize on youtube. Getting a license for the music you play is not hard and can be done by anyone.
- No wanking at the stream PC! You never know when you might accidentally hit that Go Live button. Take the wank to the bathroom or a room without any cameras. lol
- Not having Offline image. Ez mistake. Not having one is a wasted opportunity to educate curious viewers who discover while stream is offline. You can include social media, schedule, etc.
- Forgetting to change stream title/too similar every time, not having compelling go live notification. A lot of people just keep the the same every time on purpose out of pure laziness. Not good! It’s hard to distinguish between vods that are all titled the same. If there is a certain type of clickbait you use, by all means, continue to use that, but try to change the wording of it every stream a little bit.
- Spending too much time hanging out in other streamers chats. Socializing is fine and its good to pop around here and there. But there is no amount of time spent in another chat that is going to take your stream to another level. Only you can do that, and you can’t do it if you are in someone else’s chat! Get to work and figure out what is next for yourself.